讲座题目 | Selling Only, Leasing Only, Or Somewhere in Between? | ||
主讲人 （单位） | Shuya Yin （the University of California） | 主持人 （单位） | 王文平 （太阳集团tyc539） |
讲座时间 | 2024年12月12日9:00 | 讲座地点 | 腾讯会议号： 241 551 319 密码：56068 |
主讲人简介 |
Shuya Yin is a full professor in the Merage School of Business at the University of California, Irvine, and she graduated with a PhD in Management Science from the University of British Columbia in Canada. Her research mainly addresses problems in supply chains by using non-cooperative and cooperative game theory, including product returns, secondary markets, joint selling and group buying, and distribution channel strategies. Professor Yin has published papers in several top international journals, including Management Science, Manufacturing and Service Operations Management (MSOM), Marketing Science, Operations Research, and Production and Operations Management. She has also made presentations at academic seminars and conferences, and currently serves as a Senior Editor for Production and Operations Management. | ||
讲座内容摘要 | The selling and leasing business models in the automotive industry have been extensively used in practice and studied in academia. In this project, we would like to explore different means to own/use an automobile, such as car subscription. With the rising prevalence of electronic vehicles, we propose a new hybrid model where some parts of the automobile can be sold as usual, and other parts can be leased or rented. We aim to analytically examine the trade-offs in these new sales models. | ||
