报告题目
Should the Seller Adopt Consumer Credit on E-commercePlatform?
报告人（单位）
ShiluTong
Chinese University of Hong Kong, Shenzhen主持人（单位）
薛巍立（太阳集团tyc539）
李四杰（太阳集团tyc539）
时间地点
时间：2020年 8月 14日（周五 ） 下午14点
腾讯会议ID：274108838 （密码：2020）
报告内容摘要
This paper studies the incentive of adopting consumer credit in a supply chain with a monopolisticmanufacturer selling to a large market through an online platform. The market consists of both thecapital-sufficient consumers and the capital-constraint consumers who have to purchase with the consumercredit. We consider both the agency channel and the reselling channel in the relationship betweenthe manufacturer and the platform. In order to expand the demand, the seller in the supply chain mayadopt the consumer-bearing credit or the consumer-free credit. In the agency channel, the manufacturer as theseller has an incentive to adopt the consumer-free credit when the interest rate is low, the consumer-bearingcredit when the interest rate is moderate, and no consumer credit when the interest rate is high.The manufacturer has more incentive to adopt the consumer credit when either the commission rate is loweror the proportion of capital-constraint consumers becomes larger. In the reselling channel, the platformas the seller always has an incentive to adopt the consumer-free credit. And when the interest rate islow, the platform also has incentive to choose the consumer-bearing credit. When the seller uses theconsumer-bearing credit, we find that higher interest rate decreases the demand in the agency channelbut increases the demand in the reselling channel.
报告人简介：Shilu Tong is an Associate Professor at the Chinese University of Hong Kong, Shenzhen. He received his Ph.D. degree in Operations Management from the Hong Kong University of Science and Technology and his B.S. and M.S. degrees from Fudan University. He was previously a faculty member at the University of New South Wales. His research interests focus on the issues of contracting, information sharing and competition in supply chain management, and the interface between marketing and operations.
